Effective Date: October 18, 2024
Introduction
Forpartum LLC (“Forpartum,” “we,” “us,” or “our”) is committed to protecting the privacy and confidentiality of your personal data. This Privacy Policy governs how we collect, use, disclose, and protect the personal information you provide when using our mobile application (“App”), the www.forpartum.com website (“Website”), and any related products or services (collectively referred to as the “Services”).
This policy is designed to ensure compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA) where applicable.
By using our Services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please refrain from using our Services.
1. Personal Data We Collect
We collect and process personal data necessary to deliver our Services effectively. This includes data you provide directly, data collected automatically, and data received from third parties.
A. Personal Data You Provide Directly
We collect personal data you voluntarily provide, including but not limited to:
- Identity Data: Name, email address, date of birth, password, and demographic data.
- Health Data: Postpartum health insights such as mood, sleep patterns, feeding preferences, symptoms, recovery milestones, and physical wellness information.
- Account and Transaction Data: Subscription details, billing information, and purchase history.
B. Personal Data Collected Automatically
We may collect data automatically when you interact with our Services, including:
- Device Information: Device model, IP address, browser type, operating system, and app version.
- Usage Information: Frequency of usage, session duration, and feature engagement metrics.
- Location Data: General location based on your IP address.
C. Personal Data from Third Parties
We may receive additional data from:
- Health Integrations: Apple HealthKit, Google Fit (with your consent).
- Analytics Providers: Google Analytics, Firebase (to optimize user experience).
- Marketing Partners: When you consent to receive promotional communications.
2. Legal Basis for Processing Personal Data
Forpartum processes your personal data lawfully under the following legal bases:
- Consent: When you provide explicit consent for data collection (e.g., wellness tracking, health insights).
- Contractual Necessity: When processing is required to fulfill our contractual obligations (e.g., billing for premium services).
- Legitimate Interest: For purposes such as service improvement, fraud prevention, and securing our platform.
- Legal Obligation: Where data processing is required to comply with applicable laws or regulatory mandates.
3. Purposes of Data Collection
We collect and use your personal data for the following purposes:
- Providing and Personalizing Services: Deliver wellness insights, content recommendations, and health analytics.
- Billing and Account Management: Manage subscriptions, process payments, and send invoices.
- Communication: Send service updates, security alerts, and respond to inquiries.
- Security and Fraud Prevention: Monitor platform security and protect against unauthorized access.
- Compliance with Legal Obligations: Verify age and adhere to health data protection standards.
4. Retention of Personal Data
We retain personal data only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy.
- Comply with legal, regulatory, and contractual obligations.
- Resolve disputes and enforce our agreements.
Once retention periods expire, data is securely deleted or anonymized, unless otherwise required by law.
5. Children’s Privacy
Age Restriction and Child Protection Policy
The Forpartum App and Services are strictly intended for individuals aged 18 years or older.
- We do not knowingly collect or process data from children under 18 years of age.
- If we become aware that data has been collected from a minor, it will be deleted promptly following regulatory standards.
Prohibited Content and Enforcement
- Users may not upload, share, or display images or personal information of children under 18 years in any form on our platform, including but not limited to profile pictures, comments, and forum posts.
- Exception: Licensed educational materials provided by Forpartum for instructional purposes are permissible.
Violations of this policy may result in content removal, account suspension, or termination.
6. How We Share Personal Data
We do not sell or rent your personal data. Data may be shared with third parties in the following limited circumstances:
A. Service Providers and Processors
We may engage third-party vendors to perform data processing on our behalf, including:
- Payment Processors: For subscription billing (e.g., Stripe, PayPal).
- Cloud Hosting Providers: For secure data storage.
- Analytics Providers: For performance tracking (e.g., Google Analytics).
B. Legal Compliance and Law Enforcement
We may disclose data when required by law or:
- To comply with a legal obligation.
- To prevent fraud or investigate security issues.
- To respond to lawful requests from public authorities.
C. Business Transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity.
7. Your Data Protection Rights
You have the following rights concerning your personal data:
- Right to Access: Request access to the data we hold about you.
- Right to Rectification: Request corrections to inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data where applicable.
- Right to Restrict Processing: Limit the processing of your data in certain circumstances.
- Right to Data Portability: Request transfer of your data to another service provider.
- Right to Object: Object to data processing under legitimate interest grounds.
- Right to Withdraw Consent: Withdraw consent at any time where applicable.
To exercise these rights, contact us at:
Email: support@forpartum.com
8. Data Security Measures
We implement comprehensive security controls to protect your data, including:
- Encryption: Encryption for data both at rest and in transit.
- Access Controls: Strict role-based access restrictions.
- Data Minimization: Only collecting data necessary for service functionality.
- Regular Security Audits: Frequent vulnerability assessments.
9. International Data Transfers
If you access our Services from outside the United States, your data may be transferred to the U.S. or other countries where data protection laws may differ.
We ensure such transfers comply with international data protection standards, including:
- Standard Contractual Clauses (SCCs) under GDPR.
- HIPAA compliance for health data storage.
10. Cookies and Tracking Technologies
Forpartum uses cookies and similar tracking technologies to:
- Improve service functionality and user experience.
- Analyze app usage and optimize performance.
- Personalize content and recommendations.
You can manage your cookie preferences within the App Settings or through your web browser.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements or business practices. If significant changes occur, we will notify you through:
- In-app notifications.
- Email (if provided).
- Updated postings on our website.
Continued use of the Services constitutes acceptance of the modified Privacy Policy.
12. Contact Information
If you have questions about this Privacy Policy or need assistance exercising your data rights, please contact:
- Support Email: support@forpartum.com
By using the Forpartum Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.